#89: Using Instagram to grow your photography business with Rebecca Carpenter

November 11, 2021

Welcome to episode 89 of Shoot Edit Chat Repeat, the podcast for people photographers. Hosted by two leading UK portrait photographers, Vicki Knights & Eddie Judd.


This week we are chatting to wedding photographer Rebecca Carpenter.

Rebecca Carpenter made an entrance onto the wedding scene in 2017, with her first ever wedding making the cover of Your London Wedding. Since then, her editorial shooting style coupled with her fun personality have seen her become a much-loved and respected member of the wedding community.

Her Instagram following grew hugely during lockdown, as her honest and open approach to the platform struck a chord with thousands of photographers and wedding industry professionals all sharing the most challenging year of business ever.

We invited Rebecca onto the show to talk to us about how photographers can use Instagram to grow their businesses.

Here are some of the things we chat about:

– How important is it that we keep up with the (regular!) changes on Instagram

– Do we need to embrace videos and reels to make a success of Instagram

– How can we use reels if we don’t want to dance and point at captions

– What is the most recent advice on hashtags?

– How vulnerable should we be on Insta?

And lots more!

If you join us as a patron, for just $5 a month (and you won’t get charged in between series), you’ll get instant access to the extra questions we ask Rebecca where she talks us through exactly how to create reels without it taking hours! Click here for all of the details and to get instant access to the longer version of this episode, on your favourite podcast app. 

Rebecca’s education website 

Follow Rebecca on Instagram: @rebeccacarpenterphotography

Repeat Recs for this week
Eddie – Imagen AI editing software – click here to get your first 1500 edits completely free.

And here is Eddie’s blog post giving tips on how best to use the software. 

Vicki – new link feature on Instagram stories for everyone and Planoly and Feed Preview Instagram planning apps 

Thank you to The Marketing Fix for sponsoring this episode. Get on top of your marketing by signing up for 1 free month by using the code ‘SHOOTEDIT’. 


And thank you to Studio Ninja, the most user-friendly studio management software on the market. Use the code ‘studioninja50’ at checkout to get a massive 50% off your first year’s subscription. 

Do you know about our course, The Art and Business of Personal Brand Photography? f you would love to succeed in this fast-growing genre, check it out here. You can get a 10% discount by using the code ‘SHOOTEDIT’.

Thank you to Shootproof online galleries for sponsoring Repeat Recs for this series. Get 25% off your first 12 months subscription by using the code SHOOTEDITCHATREPEAT.

We’d love to know what you think of this episode. Please leave us a review if you’ve enjoyed it, it helps other people to find the podcast.
As mentioned in the intro, Vicki will very soon be opening up enrolment to her 7 week online training programme which starts in Jan 2022. Get yourself on the waitlist here. 


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